Blogging about style and fashion is a great thing to do lately. People are extremely interested in this topic, whether it’s how to dress like the stars on a dime or where to buy the most ecofriendly clothing from. Delving into this topic is sure to net your blog a lot of hits if you play your cards right. Don’t slack off, though. Just because it’s a popular topic doesn’t mean you can’t fall for some common pratfalls that kill some fashion blogs or at least minimizes their traffic.
Styles Change Day By Day
One day you’re going to right about how skinny jeans are super trendy and the only kind of pants you’ll need for the fall. The next day, bellbottoms are making a comeback and it’s time to burn those jeggings. A few days later, skinny jeans are back on trend and the bellbottoms are back in the 70s where they belong. This will be a constant thing you have to keep people aware of. What’s in, what’s out, and the sure distinction of when which is which.
Not Everyone Is A Millionaire
Fashion is usually associated with those who are wealthy. Just open some magazines on the topic. Vogue isn’t targeting the everyman with their photo spreads of Gucci and Prada. It’s good to cater to a higher class market, of course, but don’t forget that most of the people who browse your blog don’t have the thousands it takes to buy clothes like that. Great blog posts should target both subsets of fashion buyers. Also, telling people how to get great and designer stuff for cheap is a bonus for both markets.
Keep In Mind Various Body Types
Another thing that the fashion industry forgets is that people aren’t usually genetically predisposed to being size zero and below. There are people who are naturally this size and who work to get there but a large section of your audience is going to be a crowd of full-figured people. If you constantly post about brands and clothing that don’t cater to a wide range of sizes and shapes then you’re losing out on a very large part of your traffic statistics.
Location, Location, Location
Style is not the same everywhere. Something to look into is a more worldly view of fashion. This doesn’t mean telling American women to go out and buy hijabs and saris to look cute. It means to show your international audience that you’re also thinking of them. Target these posts to the actual ethnicities and cultures you’re talking. Tell Thai girls where to go get great clothes in their area that they may not know about or South African guys where to get the best pants in Cape Town.
Cite Your Sources
People are dying to know WHERE to buy things and HOW, not just to look at pretty pictures and hear about how great scarves are this season. Go the extra mile and do your research about where to get the clothes from that fit your blogs theme. Make it a habit of linking to stores that are online or listing a department store chain that carries specific items. This can be at the end of your blog post regularly.