Most people don’t know they’re in a rut until it’s too late. The truth is that ruts are comfortable, and getting out of one can be a real hassle. It’s one thing if you’re still wearing clothes that were fashionable three years ago, and it’s another if your site looks like something out of the 1990s. If you’re worried that your site might need a makeover, take a look around for these signs. If you have more than one it’s time to spice things up ASAP.
Are Your Pages Loading Slowly
You might think that a slow loading time is just the curse of the job, but the truth is that it doesn’t have to be that way. Slow loading times might not be the fault of your server; over time, things like broken links and inefficient code can add up. Additionally, there are always new accelerators coming out. What was a fast loading site 5 years ago could now be at the back of the pack because it needs to be updated that badly.
When You’re Not Fitting Popular Sites with Your Target Demographic
If you’re wondering why your sales are slowing down you need to take a look at your competition. If they’re still in business, they’re doing something right. You have to take a look at their sites. What are they getting right? If you find out that all of your competitors have a site that features certain design elements and yours doesn’t, you have to figure out if that’s setting you apart in a good way or not. Unique doesn’t always mean best; you have to find a way to be unique that will still appeal to your target demographic .
When Your Site Looks Dated
Does your site look like it belongs in the 1990s? If your blog page could be a character’s blog in a sitcom from 20 years ago, you’re doing something wrong. The Internet has trends just like every other aspect of humanity, and you’re not doing yourself any favors by clinging to a look that’s faded. If you wouldn’t still wear the same style of clothes that you did in high school you shouldn’t be working with a blog that looks the same as the blog you used in high school. It’s all about making sure that, if you want to include some classic elements, they come off as retro and not just old.
When People Aren’t Navigating Through Your Site
Take a look at the logs of travelers on your site. If people tend to stick to the landing page (whatever that may be) and not really move beyond it, your site needs a makeovert. You need to make sure that it’s easy and fun to navigate your site. If your links are difficult to find, see, or understand you should be fixing that before you do anything else. You want people to find moving around your site a breeze, and the best way to do that is to focus on making it attractive.