Figuring Out What Tone to Take on Your Website

When you’re writing content for your business’s website, it’s important that your writing has personality and voice, or your content will flat and readers will be bored. Everyone has a unique “voice” to offer when they write, and practice will help you bring out yours. However, you will also need to control the tone you use with your customers. After all, you wouldn’t take to your mother the way you would talk to your manager. Different types of business call for different tones of writing. When you’re just starting out with an online business for the first time, it can be difficult to settle on what kind of tone your website and business should be using. Here are a few tips to get you started. Know Your Audience Having a good idea of who you’re talking to is the best place to start figuring out what tone to use in your content. If you have a business plan already, you should be familiar with who your target market is. If you don’t already know, a key step to your business’s success will be identifying this market. Once you can envision your ideal customer, you can imagine yourself talking to them. Practice writing a post in the way you would talk…

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